As initially reported by Insider Thursday, Amazon-branded TVs will be ready as soon as next month, just in time for the start of the holiday shopping season. While the TVs will have Amazon’s name on them, they will still be designed and manufactured by third parties, most notably TCL.
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Alexa, of course, will be an included feature in the TVs, so you’ll be able to ask the voice assistant to turn up the volume, change the channel, or search for a movie to watch. Engadget notes that it’s unclear if the Amazon TVs will run the company’s Fire TV software, but one can hope they will so the compatibility of Amazon devices is seamless.