While not overtly stated, it’s likely Apple’s decision to make the adjustment is related to its recent court settlement. 9to5Mac points out that dialing back the aggressive targeted advertising is a sensible move, given the tech giant’s currently under scrutiny for antitrust concerns.
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Until now, Apple’s Personalized Ads (aka targeted ads) have been turned on by default. Users have had to plumb the depths of their iOS device’s settings to find the opt-out toggle, and even then still had to know to look for it in the first place. This is despite Apple, itself, previously limiting targeted advertising for third-party apps.