Apple No Longer Defaulting to Personalized Ads in iOS 15

  • Whatsapp
Apple No Longer Defaulting to Personalized Ads in iOS 15

While not overtly stated, it’s likely Apple’s decision to make the adjustment is related to its recent court settlement. 9to5Mac points out that dialing back the aggressive targeted advertising is a sensible move, given the tech giant’s currently under scrutiny for antitrust concerns.

Nora Carol Photography / Getty Images

Read More

Until now, Apple’s Personalized Ads (aka targeted ads) have been turned on by default. Users have had to plumb the depths of their iOS device’s settings to find the opt-out toggle, and even then still had to know to look for it in the first place. This is despite Apple, itself, previously limiting targeted advertising for third-party apps.

Read Full Story

Related posts

Leave a Reply

Your email address will not be published.