Designer Jony Ive has done a fair bit since he left Apple to start his own design company, LoveFrom, with Marc Newson. And now the firm has signed on for a creative partnership with Ferrari and its holding company Exor.
The multi-year partnership is meant to explore “the business of luxury,” though it’s not clear what the specifics are going to be. However, it’s been speculated (via Financial Times) that this may have something to do with Ferrari’s first all-electric car.
While Ferrari does sell two plug-in hybrids, the Ferrari SF90 Stradale and 296 GTB, its first all-electric vehicle won’t be arriving until 2025. According to the automaker this car “will be everything you dream the engineers and designers at Maranello can imagine for such a landmark in our history.”