Google Delays Third-Party Cookie Replacement Until 2023

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Google Delays Third-Party Cookie Replacement Until 2023

Google on Thursday announced the move to push back the large-scale rollout of its Federated Learning of Cohorts (FLoC) technology. Engadget notes that Google’s Privacy Sandbox originally was announced in 2019, with a tentative date set for 2022 as the goal for Google’s replacement of third-party cookies. Now, though, it looks like the old way of tracking users won’t be completely replaced until 2023 at the earliest.

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According to the announcement, Google now plans to phase out cookies entirely in Chrome over a three-month period that is set to end in the later months of 2023, noting that it needed more time to get the economy right. FLoC has been in testing for a few months now in Chrome, though Google plans to end testing for this original version on July 13.

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