How Apple's Epic Loss Could Lower App Prices

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How Apple's Epic Loss Could Lower App Prices

Users might benefit from lower prices in Apple’s App Store thanks to a recent court ruling, some experts say. 

A federal judge on Friday said Apple could no longer prevent alternatives to its in-app payment system. The ruling lets companies avoid Apple’s commission of up to 30% on some app sales. Developers will drop prices now that their App Store fees have been reduced, predicted Joe Sandin, the CEO of app developer Onsharp. 

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“It will create e-commerce opportunities where none existed before because app developers will now be providing more ways inside their apps for consumers to buy,” he told Lifewire in an email interview.

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