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According to The Verge, Instagram is allowing a small number of people to add links to their story by adding a sticker, which would work the same way the swipe-up link does. The social platform wants to learn about how people use the links—and if misinformation and spam become an issue—before rolling it out to everyone.
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Instagram told The Verge that link stickers eventually would phase out the swipe-up link method that currently allows links in stories.
