YouTube TV has seen its share of price increases since it launched a few years ago, but according to a Google executive, we shouldn’t expect to see our bills go up any time soon—not in the “near term,” at least.
YouTube TV started as a cord cutter’s dream. It was only $35 when it first hit the market in 2018 with a huge selection of channels. However, the price has since jumped to $64.99, which is approaching double the launch price.
In a recent interview with The Verge’s Decoder podcast, YouTube chief product officer Neal Mohan spoke about the price increases, citing “the economic realities of how content pricing works and the like.”