Nespresso is one of the latest brands to join the Amazon-organized ‘Climate Pledge’ movement, aiming to reduce their carbon emissions to net zero by 2040. HP, Procter and Gamble, Salesforce and ASOS are also recent additions to the companies looking to eliminate their carbon footprint within the next 20 years.
This isn’t Nespresso’s first stab at reducing its contributions to climate change. Back in 2020, the brand pledged that every cup of Nespresso coffee would be carbon neutral by the year 2022. With that deadline fast approaching, though the brand has taken things one step further with its latest commitment.
While a carbon neutral process is certainly an excellent step in the right direction, actually cutting those emissions straight down to zero is the ultimate goal. Nespresso previously looked to achieve a carbon neutral position by compensating for its own spent emissions with reforestation and by supporting conservation projects.