Netflix’s gaming expansion starts with mobile

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Netflix’s gaming expansion starts with mobile

Netflix revealed that its initial efforts in gaming will be focused on mobile games and that the games will be included with users’ Netflix subscriptions, the company announced as part of its second-quarter earnings report on Tuesday. The news comes just days after the company said it hired former EA and Oculus exec Mike Verdu to head up its gaming work.

Here is exactly what Netflix said about gaming, from its letter to investors:

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We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices. We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games.

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