Even as more Americans become vaccinated and start to explore the world beyond the couch, it looks like we’re not ready to ditch streaming TV and movies just yet.
According to a report from the Motion Picture Association released in March, online video subscriptions passed the 1 billion mark in 2020 for the first time. A J.D. Power survey shows that American households had an average of four different streaming subscriptions in December—up from three in April 2020—and were spending an average of $47 per month.
But while public spaces like movie theaters are reopening, one Hollywood expert thinks that consumers will prefer continuing to stream movies after the pandemic.