Todd McFarlane thinks DC, Marvel, and IDW leaving Diamond might be shortsighted

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Todd McFarlane thinks DC, Marvel, and IDW leaving Diamond might be shortsighted

Image Comics president and comic book icon Todd McFarlane has spoken out about the break-up of the dominant Diamond Comic Distributors era in the comic book Direct Market – the network of retail comic book shops that make up the bulk of comic book periodical sales. 

DC left Diamond in 2020 for a new national distributor it helped establish called Lunar, followed by Marvel Comics and then IDW publishing both for exclusive deals with Penguin Random House Publisher Services this year. 

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DC and Marvel’s split with Diamond after 25 and 24 years, respectively, were both shocks to the longstanding system of comic book distribution in North America.

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