In a blog post announcing the disappearance of Fleets from the platform this afternoon, Twitter said, “In the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped. Because of this, on August 3, Fleets will no longer be available on Twitter.”
Getty Images / zakokor
Introduced publicly last November (after a test run in March), Fleets were part of Twitter’s efforts to address some of the reasons behind users’ hesitancy to leave a lasting digital footprint on the social media platform.